
Carol Craig
Founder, CEO & Board Chair
Ms. Craig is the Founder of Sidus Space and has served as our Chief Executive Officer since inception. Ms. Craig is also the founder and Chief Executive Officer of Craig Technical Consulting, Inc., an engineering and technology company since 1999.
Ms. Craig graduated from Knox College with a BA in Computer Science and a BS in Computer Science Engineering from University of Illinois. She also has a MS degree in Electrical and Computer Engineering from the University of Massachusetts at Amherst. She is currently pursuing a PhD in Systems Engineering at the Florida Institute of Technology. Carol is a former P-3 Orion Naval Flight Officer and one of the first women eligible to fly in combat. She has served on over 30 boards that include educational, aerospace and defense industry and non-profit organizations.

Lavanson (LC) Coffey
Independent Director
Lavanson C. Coffey III, who prefers to be called "LC," brings nearly four decades of aerospace experience and leadership to Sidus Space. After retiring from the U.S. Air Force, LC joined Ball Aerospace, where he led the launch mission for the Intelligence Community's first commercially procured launch vehicle. This achievement paved the way for commercial launch providers across the nation and helped the U.S. government begin realizing affordable space lift. Following his time at Ball Aerospace, LC joined Airbus U.S. Space & Defense as Vice President & Business Enabler and later served as Executive Director for their Space line of business.
LC developed his leadership skills in the U.S. Air Force, where his assignments ranged from Rocket Propulsion Engineering and Project Management to serving as an Assistant Professor of Astronautical Engineering and Aide-de-Camp for the U.S. Air Force Academy Superintendent. As Program Manager and Division Deputy Director, LC played a key role in building the nation's Atlas 5 launch capability and rehabilitating the Delta 4-heavy launch pad at Vandenberg AFB. He later served as the Secretary of the Air Force's Legislative Liaison in the U.S. Senate and concluded his Air Force career by commanding the First Space Launch Squadron at Cape Canaveral, the 2nd Cadet Group at the U.S. Air Force Academy, and the 30th Launch Group at Vandenberg, CA.
LC holds a BS in Engineering from the U.S. Air Force Academy, an MS in Engineering Management from California State University, and two additional MA degrees from Air University.

Leonardo Riera
Director
Mr. Riera brings more than 35 years of experience in investment banking and fund management to Sidus. During his accomplished career, Mr. Riera has served as a Consultant for McKinsey & Co, as Head of a Mergers & Acquisitions unit for Citicorp Investment Bank, was the Country Head for Bankers Trust in Venezuela for over 10 years, and subsequently worked in fund management with Intl Consilium and as an entrepreneur. Mr. Riera, who has served on the boards of many private and public companies, currently serves on the Board of Directors of Vaya Space, Inc. and FenixOro Gold, where he also chairs the Audit Committee. He has an MBA from the Wharton School of Business at the University of Pennsylvania and has completed additional education for Senior Executives at the Harvard Business School.

Dana Kilborne
Director
Ms. Kilborne has been the President and CEO of Cypress Bank & Trust since April 2018 and CEO of Cypress Capital Group since October 2019. She is also a director of both companies. In 2004, she founded another Florida based community bank as President and CEO and sold the company in January 2018. Ms. Kilborne has over thirty years of experience in the financial services industry in Florida. She served as a Director of the Federal Reserve Board of Atlanta Bank, Jacksonville Branch and currently serves on the corporate boards of HealthFirst, Inc., Florida Tech, and NCMIC. She is past Chair of the Economic Development Commission of the Space Coast, and of Holy Trinity Episcopal Academy, where she was also a volunteer teacher. She has served on the board of several community organizations including the East Coast Zoological Society, the Advisory Board of the Bisk College of Business at Florida Tech and many other local not for profit institutions. While in South Florida, she served on the Downtown Development Authority of West Palm Beach and Rosarian Academy and was awarded the Orchid Award by the mayor of West Palm Beach for her leadership in the community.

Cole Oliver
Director
Mr. Oliver has been an equity partner in the law firm of Rossway Swan Tierney Barry & Oliver since 2010. Prior to beginning in private practice, Mr. Oliver served as a federal law clerk to The Honorable John Antoon, II, United States District Court Middle District of Florida. Currently, Mr. Oliver sits on the Board of Directors for Cypress Capital Group and Cypress Bank & Trust. Additionally, Mr. Oliver remains an active member of the community, currently serving as a Governing Board Member of the St. Johns River Water Management District, a member of the Brevard County Charter Review Commission, and as the Treasurer of the Board of Directors for the Holy Trinity Episcopal Academy. Previously, Mr. Oliver has served as the President of the East Coast Zoological Society and as a Member of the Brevard County Economic Development Commission. He received his B.A. degree from Washington & Lee University as a history major and an MBA with a concentration in finance from Louisiana State University. Additionally, Mr. Oliver earned his J.D. degree from the University of Florida, graduating magna cum laude and serving as the Editor in Chief of the Florida Law review.

Jeffrey Shuman
Director
Mr. Shuman brings over 40 years of experience across global diversified companies and the military, spanning the US Army, Avon Products, Honeywell International, Northrop Grumman, L3Harris and Quest Diagnostics. Shuman was the Chief Human Resources Officer at Harris Corporation (now L3Harris) and at Quest Diagnostics during periods of profound cultural and operational progress. Earlier in his career, Shuman held senior executive positions in Operations, General Management and Human Resources. He currently serves on the advisory board of Garner Health, The Citadel School of Business, The Citadel Psychology Department and is Advisory Board emeritus at CIELO Talent.
Mr. Shuman earned a bachelor's degree from The Citadel, and following graduation, served as a Medical Services Corp officer in the US Army. He completed executive development programs in Business and Human Resources at the University of Michigan, Harvard Business School, University of Virginia’s Darden School of Business, University of Pennsylvania’s Wharton Business School and Cornell University. He also participated in a US business exchange program with the People’s Republic of China, supported the Private Sector Council in key initiatives with the Department of Education and the Department of Homeland Security, and was a regular contributor and guest on “Your Career Partners”, a Washington DC-based radio talk show. Shuman received the “Stevie Award” during the American Business Awards for “Best Human Resources Executive” and was the 2011 recipient for the “HR Executive of the Year” by HR Executive Magazine.

Tiffany Norwood
Director
With a global and unique perspective on everything, Ms. Norwood is considered one of the top innovators and tech entrepreneurs in the world. Seeing patterns of opportunities, Ms. Norwood often creates years into the future and has been a pioneer in multiple industries, including digital broadcasting, broadband internet, digital music, ed-tech, eSports, and more. Her start-ups have impacted billions of people in more than 150+ countries. She is known worldwide as a changemaker. Ms. Norwood was recently named the 2022 Entrepreneur of the Year by Cornell University, the first black woman to receive this lifetime achievement award in its nearly forty-year history.
Ms. Norwood first became a CEO while a junior at university, filed for a patent at the age of 19, licensed her first software code for a multibillion-dollar bank merger at the age of 24, and by the age of 27, Ms. Norwood did something that no other entrepreneur has done since– she raised over $670 million dollars to fund a start-up called WorldSpace. As early space entrepreneurs, WorldSpace used that money to launch three satellites into space; build the first-ever global digital radio platform, including XM Radio; support the development of MP3/MP4 technologies; and, at the request of then-President Nelson Mandela, invest in a new generation of solar-powered satellite radio receivers to help in his campaign for truth and reconciliation.
Ms. Norwood is one of the few global serial entrepreneurs and one of the first successful black female tech entrepreneurs. With a career spanning 35 years, 9 start-ups, and multiple exits, she has personally worked in more than 50 countries. Ms. Norwood believes in the potential of all human beings regardless of race, age, or gender and encourages everyone to take their imagination seriously, like she did as a young girl.
Although predominantly a frontier technologist, Ms. Norwood’s ventures have ranged from the first one-strap backpack; to the automation technology behind self-install kits for broadband internet and digital phone activations; to a healthcare clinic in Ethiopia that has treated thousands of patients. She also led some of the first-ever digital content licensing deals with Michael Bloomberg at Bloomberg News, and Phil Kent at CNN International more than twenty years ago and set the stage for a new digital content revenue stream that redefined media. Ms. Norwood was an early collaborator with the Fraunhofer Institute on their MP3 and MP4 technologies.
And she hasn’t stopped. Currently, Ms. Norwood is transforming education and disrupting sports and healthcare as the Founder and CEO of Tribetan, a Co-Founder of SimWin Sports, and most recently, a co-founder of Elfkare. Using technology, music, video, and animations, Tribetan is teaching the world how to be more innovative and entrepreneurial for success in business, school, and life. SimWin Sports is the first-ever digital sports league platform, with tokens, online betting, and esports fantasy tournaments. SimWin announced its new platform at the 2022 Super Bowl. And Elfkare, an AI for Good company, which launched in 2023.
Ms. Norwood was the first in her family to be born with all of their civil rights, and attributes those rights to her success as an innovator and entrepreneur. In 2020 she published her first book, Vote Like a Boss: An Entrepreneur’s Perspective on Innovation, Leadership, Creativity, Storytelling, and Voting. Making the case for voting as an important life skill. The second edition will be released in 2025.
Ms. Norwood is a highly respected and sought-after global speaker on entrepreneurship, innovation, and leadership. She has spoken around the world, including venues like the US Patent and Trademark Office, the Newseum, the European Parliament, Cornell University, Yale University, the Italian Parliament, Platform Summit, Intel, the Creative Business Cup, KPMG UK, Georgetown Law School, the United Nations, ABC News, and many others. Her most iconic performances are “The Power of We,” “The ROI of Faith '' and “Hermione Rising.” These talks make the business case for unity, trust, and practice.
Ms. Norwood describes herself as a self-made black woman of faith, who creates new realities, loves travel, speaks bad Italian, and practices servant leadership. Ms. Norwood has 13 godchildren, is an avid yogi and athlete, loves spicy food, and spends her free time with friends and family. Someday, she plans to go to space.
Ms. Norwood is currently a Master of Engineering candidate in Systems Engineering at Cornell University. Ms. Norwood also has a Bachelor’s in Economics with a concentration in statistics and computer science from Cornell University, where she also rowed Varsity Crew her Freshman year. She has an MBA from Harvard University.